Highlight Sports activities Group continues to broaden the worldwide publishing companies of its flagship subsidiary the Racing Publish, asserting that it has entered a content material settlement with Russian licensed betting operator Pari-Engineering.
Introduced as Highlight’s first Russian language buyer, Pari-Engineering will roll-out Racing Publish’s translated content material companies for British and Irish horseracing and greyhound fixtures throughout its Poolbet.ru area.
Backing the settlement, Pari-Engineering states that integrating Racing Publish translated companies supplies a major improve for Poolbet.ru prospects who will now have entry to a horse by horse feedback and greyhound feedback in Russian and English languages.
Pari-Engineering CEO Vladislav Beshkarev, said: “We’re very excited to broaden our racing providing with the introduction of Racing Publish South African content material. As we proceed to develop our model globally our prospects can now expertise the identical nice Racing Publish content material on extra territories throughout our website.”
2020 has seen Highlight Group (previously Racing Publish Group) revamp its company constructions, to raised symbolize its rising B2B companies, shaped by Racing Publish B2B (publishing) Apsley (affiliate marketing online); ICS ( sports activities information companies) and ANZ Bloodstock (stud rights).
A reformed Highlight has marked the worldwide enlargement of Racing Publish’s B2B companies as a core company goal, by which Highlight launched a brand new soccer matchday commentary final week, supporting 15 languages.
Highlight Sports activities Group Account Director Daniel Smith added: “Racing Publish helps world bookmakers improve and optimise their on-line providing with bet-prompting content material from key racing territories internationally.
“Our continued partnership with Pari Engineering means their prospects can entry Racing Publish verdicts and content material in quite a lot of territories, enhancing the shopper expertise. We’re delighted to be furthering the partnership with Pari who’s a dynamic supplier, providing an entire racing bundle to their gamers.”